Kim Kardashian several snaps and a video from the SKIMS pop-up at Rockefeller Center on her Instagram account on Saturday.
The 42-year-old entrepreneur appeared to be making the most of her time at the event, which served to promote her shapewear brand’s summer-centric offerings.
The social media personality, who opened up about crying herself to sleep during a recent interview, donned a nearly all-black outfit that included a sleeveless zip-up top that showcased her sculpted arms, as well as a slight portion of her upper chest.
Kardashian paired her top with a matching pair of wide-legged pants during her time at the pop-up.
The reality television mainstay added a bit of color to her look for the day with a pair of bright pink high-heeled shoes.
An inside look: Kim Kardashian shared several snaps and a video from the SKIMS pop-up at Rockefeller Center on her Instagram account on Saturday
Doing the most: The 42-year-old entrepreneur appeared to be making the most of her time at the event, which served to promote her shapewear brand’s summer-centric offerings.
Her dark brunette locks were tied into a lengthy ponytail that ran down her back at the event.
The entrepreneur also shared a look into the pop-up’s main area, which stood out against the tones of the surrounding buildings.
Several offerings from the brand, including a collection of bra tops and matching shorts, were also on display.
Kardashian also shared a video to show off her brand’s packaging for the event.
The entrepreneur previously founded SKIMS in June of 2019, and the brand was initially known by the name Kimono.
However, its title was changed after the influencer was faced with accusations of cultural appropriation.
The reality television personality, as well as several other Kardashian family members, have appeared in promotional photos for the brand over the years.
The model previously discussed her work on SKIMS during an interview with Vogue UK, where she opened up about why she wanted to start a shapewear company.
A breath of fresh air: The entrepreneur also shared a look into the pop-up’s main area, which stood out against the tones of the surrounding buildings
Showing off: Several offerings from the brand, including a collection of bra tops and matching shorts, were also on display
There it is: Kardashian also shared a video to show off her brand’s packaging for the event
In the past: The entrepreneur previously founded SKIMS in June of 2019, and the brand was initially known by the name Kimono
‘I wanted to create a brand that could be relied on as a true solution for how people dress today. In doing this, it was especially important that we were size-inclusive and offered a range of colors,’ she said.
Kardashian went on to speak about how she used to modify her own shapewear and why that inspired her to found a line with a wide variety of sizes.
‘All this experimenting made me notice a gap in the market and realize that there hadn’t been any innovation in this space for so long,’ she stated.
She added: ‘It felt like the perfect time to bring a fresh perspective to the shapewear industry that would feel relevant for today.’
Src: dailymail.co.uk
