Egyptian footballer and Liverpool striker Mo Salah’s latest cover shoot has caused controversy, with people criticizing him for being embraced by a model and highlighting double standards in society.

Salah can be seen on the cover of GQ Middle East with former Victoria’s Secret Angel, Alessandra Ambrosio.

One version shows them standing back to back while the second, and the cause of the controversy, has Ambrosio embracing him from behind.

There is also a behind the scenes video where the stars can be seen laughing together.

Most comments, especially in Egypt, focused on Salah being embraced by the model despite being a married Muslim man brought up in a conservative society.

“Imagine if a married Muslim woman did this,” one Twitter user commented.

And, after sharing the two covers on his social media accounts, Salah was hit with waves of angry fans shaming him for the pictures and questioning his morality.

“Shame on you as a Muslim,” one Instagram user commented.

Many of the comments were jokes regarding Salah’s marital life ending or being on the rocks. The footballer, who has tens of millions of fans around the world, has yet to address the backlash.

People were quick to compare Salah’s pictures to those of female Egyptian celebrities who have faced tougher responses to behavior considered immoral. Actress Rania Youssef risked a five-year jail sentence after wearing a dress to a red carpet event that revealed her legs and upper thighs.

Salah, 31, is no stranger to posting pictures of his life and his Instagram account is brimming with candid snaps. But the GQ scandal reveals his difficult balancing act of being Egyptian, Muslim and a global star with a huge following outside the Arab world.

Those defending the forward wondered why he was being criticized, arguing that he was no longer a local Egyptian celebrity but an international A-lister and that his photoshoot with Ambrosio was justified.