Louis Vuitton’s latest campaign for their Capucines handbags features the stunning Zendaya, photographed by the iconic duo Mert and Marcus.
The look reminded the Euphoria actress of the fashion imagery she loved as a child.
She told Vogue this week: ‘I remember growing up around LV campaigns.’
And one supermodel from the 90s gave her inspiration.
‘There was this one that I loved from the early 2000s of Naomi Campbell, and she’s like sprawled out over a trunk. I can still see it,’ said the star, who made her LV debut on Thursday.
‘I can see the image in my head and I remember seeing it in magazines as a kid,’ she said of the ad that featured the multi-colored logo against white.
Advert: The distinguished luxury fashion brand unveiled a video campaign and accompanying photos featuring the 26-year-old powerhouse
Zendaya also reminisced about her friends loving the LV logo: ‘Everyone had the LV-print on their Myspace page.
‘At least I had that! Let me not try to put that on nobody else. That was definitely me.’
She also said she thinks fashion is so ‘transformative’ it is as powerful as ‘storytelling’.
The Dune actress, 26, added in an interview about taking the new role she loves using clothes to create characters when she’s on red carpets.
She told Vogue about her approach to dressing for premieres, parties and awards ceremonies: ‘I just enjoy clothes and playing with them and creating new characters.
‘That’s what I find fun about fashion – its transformative quality, its ability to be like storytelling.’
Made with full-grain Taurillon leather, LV’s versatile Capucines bag can be worn as a top-handle, crossbody, or shoulder bag and Zendaya said she loves its different purposes.
She said: ‘I prefer to have my hands free. So either I have a small bag – like a crossbody, that I can take with me everywhere.
She loves this icon: And one supermodel from the 90s gave her inspiration. ‘There was this one that I loved from the early 2000s of Naomi Campbell, and she’s like sprawled out over a trunk. I can still see it.’ Seen in March
The famous ad: Here is the vintage Louis Vuitton and Naomi ad with a trunk and purse
‘As long as it can fit my phone, lip gloss, and a little camera. I am one of those people that like to fill their bag.
‘I gotta put my computer in it, I gotta put this, I gotta put that. So I’m either going all or nothing. I’ve gotta have options. I need options.
‘(The Capucines is) really beautifully made and durable. If I buy something I want it to really last me.
‘I’m not always the most responsible bag owner, so I might be throwing it around, it might get some real wear in it, you know, because I want to really use it, and it feels so sturdy.’
Engaging 52.5 million Instagram followers, Louis Vuitton wrote in a caption: ‘#Zendaya and the Capucines.
‘#LouisVuitton reveals actress Zendaya as the new House Ambassador, showcasing the iconic #LVCapucines in her first campaign with the Maison.’
New face: Zendaya was announced as Louis Vuitton ‘s new House Ambassador on Thursday
Zendaya – born Maree Stoermer Coleman – shot the advert at E-1027, the French villa designed by architect Eileen Gray.
The images were styled by her longtime stylist Law Roach.
The Spider-Man sensation slipped into multiple looks for the feature, two of them being black dresses.
They were all sleeveless and flattering of her modelesque figure, with two boasting gold hardware.
Another piece had a body-hugging fit and featured an asymmetric, one-shoulder strap.
Zendaya was recorded prancing around the home as she clutched different versions of the handbag.
The stunner’s hair was a rich, chocolate color and reached down to her trim waistline in a sleek style.
The longtime entertainer’s visage was made up in a neutral palette and she flaunted a glossy white manicure on short nails.
