Launched on May 10, the new collection marking the collaboration of Calvin Klein and Jennie (BlackPink) quickly sold out on the brand’s website as soon as it opened for sale.

On May 10, Jennie appeared at the introduction of a new collection marking her collaboration with Calvin Klein (CK) brand. As brand ambassadors, BlackPink members not only constantly wear fashion house clothes, but also show off their personal designs with CK.

Immediately after the launch event took place in Seoul, Korea, the collection quickly sold out on the brand’s website. A large number of products are sold out in just a few seconds, creating a record for the brand.

Collection bearing the mark of Jennie (BlackPink)

In this handshake, Calvin Klein’s new collection is named after Jennie. The collaboration is considered an unexpected success when the limited edition designs are quickly sold out.

The collection includes a t-shirt, two-piece skirt, bodysuit and lingerie. All 17 outfits were designed by Jennie herself, bearing the personal imprint of You & Me’s voice .

Specifically, the Calvin Klein logo uses the singer’s handwriting, creating accents on the outfit. In addition, the pastel palette chosen by Jennie herself. The BlackPink member also wore a pastel purple bodycon dress at the launch event.

Retail prices for the designs in this collection range from $25 to $150 . This is a relatively affordable price, comparable to other Calvin Klein product lines.

Before being officially offered for sale, these products appeared in the promotional pictures that Jennie made for the Calvin Klein brand. The photos posted on the singer’s personal page and the label attracted great attention from the media and the public.

The influence of the star

Starting to appear in Calvin Klein’s advertising campaigns from 2021, Jennie (BlackPink) always fulfills her role as a brand ambassador. She often posts pictures of CK underwear in the style of revealing lingerie.

This collection marks the latest collaboration between Jennie and the fashion brand. Not only launching promotional photos, Calvin Klein also held an event to launch designs made by Korean stars.

Jennie’s appearance at the launch increased the excitement and desire to own the product. This brand has successfully boosted shopping demand from customers, recording out of stock after only a few seconds from the time of sale on the website.

This event implicitly proves the charm of K-Pop idols in the fashion field. Not only representing Calvin Klein, Jennie is also known as “human Chanel” (roughly translated: “Living Chanel”).

The singer has just made a mark at the 2023 Met Gala when wearing a white mini dress with a bust in the 1990 collection of Chanel fashion house. 2 consecutive successes help Jennie affirm her position and influence as a global ambassador for apparel brands.